Category Archives: News

Meet the Architects of our New Website!

When it comes to accomplishing really big things on a really small budget, it pays to have friends.  Meet the very generous wizards who took a wish list from a slip of paper to a fabulous new website.

When it became clear that our programs had seriously outgrown our six-year-old website, we started scratching our heads since such an expansive endeavor as a new website was not in the budget.  It took exactly three phone calls to some of our talented friends to assemble a website task force.  These generous folks worked tirelessly from strategy meetings to launch on a pro bono basis.  Thank them if you get the chance or consider giving them your business.

Alternate Routes – When making the company’s annual contribution some years ago, Mike Zarneke included a note, “Please let us know if we can be of any help.”   Mike responded warmly to a cold call perhaps a decade later asking if he’d help with a new website.  He and Alternate Routes rolled up their sleeves to find strategic solutions to Tree Musketeers’ marketing challenges resulting in a brand architecture strategy employed as the basis for the new website.


Group 22 – In 1998 Stephen Ludwig volunteered his communications firm to help make Tree Musketeers look as good on paper as the work it did.  Since that time, Group 22 has designed TrunkLine Newsletter, brochures, Marcie’s book, logos, stationery and built the just retired website.  Stephen, who serves as an Advisory Director on Tree Musketeers’ board, chaired the new website task force and led the planning process in addition to putting his talented artists to work on graphics.


Eat.Sleep.Work.– Chrissie Canino was a member of El Segundo Brownie Troop 91, the little girls who founded Tree Musketeers in 1987.  Now Art Director at Eat.Sleep.Work., a print and web design agency that produces high-quality marketing and advertising collateral, Chrissie once off-handedly offered to help.  When receiving the invitation to participate in the task force, she and her coworkers responded with great enthusiasm and took on the actual construction of the site.


The Art of Giving

Tree Musketeers is one of the organizations set to benefit by the proceeds of a free charity art gala hosted by artist, philanthropist and world-renowned dermatologist Howard Murad, M.D.
Join us at the free charity art gala hosted by artist, philanthropist and world-renowned dermatologist Howard Murad, M.D.
Thursday, October 27, 2011
6:00 – 9:00 PM
Redondo Beach Performing Arts Center
1935 Manhattan Beach Bl. Redondo Beach, CA 90278
Dr. Murad is a dedicated philanthropist, providing extensive and wide-ranging support for numerous charitable organizations. He will be donating his own original art to be auctioned off with the proceeds from each sale going to the charity of the buyer’s choice. Enjoy hors d’oeuvres and cocktails! Walk away with an exclusive gift bag (while supplies last)! Support Tree Musketeers!
To RSVP please visit

There’s Still Time to Take the LEAD

How About Over the Holidays?

The summer 2011 LEADers are pictured at their graduation ceremony hosted by the Hacienda Hotel. There’s still time for other South Bay youth age 10-18 who want to become environmental leaders to sign up for LEADership courses this year. LEAD courses offer the opportunity for young people to acquire marketable skills that will serve them well as environmental leaders, as students, and in life.

The Youth Manager Certification series is offered during holiday breaks from school for the first time. Classes are held in TREE MUSKETEERS’ Youth LEADership Center at 305 Richmond St. in El Segundo 10:30 AM to Noon. Youth can choose to participate in one course or all three to earn a Certified Youth Manager certificate. Deadline for registration is November 1, 2011:

  • Nov. 21, 22 & 23 (Mon, Tue & Wed) – Personal Skills teaches the art of personal presentation that is essential to effective leadership. Youth in the Personal Skills course will learn about body language, dressing for success, table manners and more!
  • Dec. 19, 20 & 21 (Mon, Tue & Wed) – People Skills gives insights into meeting new people in person, on the phone or in cyberspace; team dynamics covers group formation, team building, group sabotage and peer pressure; and the class on leadership & conflict addresses who leaders are and what they do while avoiding conflict.
  • Dec. 27, 28 & 29 (Tue, Wed & Thu) – Organizational Management is when kids learn things they never knew they needed to know and how to mobilize others. In Organizational Strategy they learn to define a vision, mission and goals for themselves or a group. When Kids are Boss explores business behavior and how it works at TREE MUSKETEERS. Project Management is when budgeting, timelines and tapping resources are covered.

Tree Planting Supervisor Training is available on two Saturdays, Nov. 5 and Dec. 3 from 10:00 AM – 3:00 PM. It starts with two hours of classroom time about the benefits of trees, youth leadership in the field, supervising volunteers and the basics of tree planting. Following a lunch break, everyone convenes on Memory Row for field training. Each of the more than one million trees planted under TREE MUSKETEERS programs was supervised by a trained youth leader. Join the Tree Team!

Click here for the enrollment form and find more details on the LEAD page or call (310)322-0263.

Join or Renew your Ralphs Community Contribution Registration!

Thank you to our loyal supporters who have registered their Ralphs club cards for Tree Musketeers to receive donations each grocery shopping trip. If you’ve not yet tried this means of contributing that doesn’t require you to work up a sweat or get out your checkbook, now is the perfect time to start!

September 1, 2011 is the beginning of the Community Contribution Program year, and this is the time when we all must reregister our cards. It’s simple if you just follow these steps:

If You Have Already Registered Your Rewards Card On-Line

(This means that you have already entered your email address and have a password)

1. Log in to
2. Click Sign In
3. Enter your email address and password
4. Click on ‘My Account’ (In the top right hand corner)
5. View all your information and edit as necessary
6. Link your card to your organization by clicking on ‘edit my community contribution’ and following the instructions.

IIf You Have Never Registered Your Rewards Card Online

(For security, these procedures will apply to everyone new to the system)

1. Log in to
2. Click on ‘Create an Account’
3. Follow the 5 easy steps to create an online account
4. You will be instructed to go to your email inbox to confirm your account
5. After you confirm your online account by clicking on the link in your email, return to and click on ‘my account’ (you may have to sign in again first).
6. View all your information and edit as necessary
7. Link your card to your organization by clicking on ‘edit my community contribution’ and following the instructions.

Once our cards are registered, there is nothing more we have to do and yet, passive contributions trickle in!

Money Doesn’t Grow on Trees!

Members of the Youth Management Team wanted to help with the fundraising effort this year. They recognized that a sluggish economy and the resulting decline in charitable contributions were impeding progress on their youth-led programs. Whether supporting kids in Africa who want to join the fight against global warming or caring for the 1,800 local trees dependent upon TREE MUSKETEERS, the work is important.

Ultimately it was decided that they would produce a fundraising video named after the sad fact that “Money Doesn’t Grow on Trees.” The two Youth Directors took the lead with Adam Gerard writing the script and Julian Poyourow playing editor. Youth Managers Julia Lee, Talia Gerard, Brandon Wong, Raquel Gerard and Samantha Cano were the talent.

Take a look at this by-kids video, and then send your donation today!

Memory Tree Planting Season Is Here

Tree planting season all over the world varies by geography and coincides with the dormant months for trees. In California, we plant trees November through March. Tree Musketeers hosted the first Memory Tree planting of the season on Sunday, November 20, 2011. Two more opportunities to plant or adopt a living tribute for a special person or event are January 22 and February 26, 2012.

Make your reservation as early as possible since these very intimate plantings are limited to a maximum of 10 trees. Memory Tree reservation form.

Beyond keeping beautiful memories alive (literally), Memory Trees enlarge the community forest by forming a lush passive park and each one is a living clean air machine to help curb global warming. The public is invited to participate.

7,523 New 3×3 Campaign Trees!

From Romania to Virginia kids all over the world are picking up their shovels and joining the movement. In Kisii, Kenya, Wide Rescue Initiative (WIRIO) is certainly the 3×3 Campaign’s most active partner. Most recently 120 youth, in Kisii, Kenya, planted and registered an additional 2,500 trees. Learn more about what kids are doing for the environmental movement around the world.

Presidential Service Award

In January, TREE MUSKETEERS became a Certified Organization, meaning the volunteer hours you contribute to TREE MUSKETEERS can help you receive one of the Presidential Service Awards. To learn more about how to earn your Presidential Service Award visit

To get started tracking your hours, contact Eileen at She will provide you with the information you will need from TREE MUSKETEERS.